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FREQUENTLY ASKED QUESTIONS (and hopefully, some answers!)


Very cool! What is this stuff? 

Archival-quality cover reproductions of actual college football souvenir game programs that were sold at the games from roughly the early 1900s - 1960s. 


Why only football? What about other sports?

This is a series that features authentic reproductions of actual artwork that was created during a specific period in history. Unfortunately, a similar body of artwork does not exist in the same breadth and variety for other sports. Nevertheless, we think you will find that the artwork on these old program covers transcends the game itself, and appeals to fans of that particular school across generations. We hear from folks regularly who tell us they were never big football fans but they love the vintage art. Of course, if you are a football fan---you have just found your Vintage Valhalla.


I don't see my school listed. What now?

Email us at team@asgardpress.com with your interest. We'd love to hear from you, and it helps us to hear from fans as we expand our list as quickly as possible. 


Why don't you discount your 'old' calendars like other publishers do?

This is a collectible series in that each year, we try to feature an entirely different set of twelve program covers or other artwork from this bygone era. Yes, we believe in recycling, but not the images. Unlike many other calendar publishers out there, we also feel that presenting all different artwork every year adds to the appeal of the vintage series as more than just a calendar that you throw away at the end of the season.


Are you saying you'll never re-publish the same covers twice?

Almost never. You may see the same covers reproduced from time to time in special editions, such as a 'National Championship Commemorative" calendar (example: the LSU 2008 and Syracuse 2009 calendars) but for the most part, we will not intentionally repeat the same cover images twice in this oversized "poster calendar" format. (Sometimes we make mistakes, but you get the idea...)


If these images are 'authentic reproductions' of the actual program covers, why do I sometimes see the same exact artwork used by different schools?

Some of the most memorable images were created by staff artists and syndicated by advertising companies as stock art, which schools then customized by overprinting their specific game information in black. Rest assured, ALL of the images featured in our calendars are faithful reproductions of the actual physical programs that were sold at each school on gameday during this unforgettable era.


What's an away game cover doing in my school's calendar?

Sometimes we choose to include an away game cover because it represents a nice win for the visiting team (your school), or because the cover art presents an interesting look at 'the other side of the fence'. Frankly, sometimes this means that your home team may be subject to a bit of 'old school humor', but it's helpful to remember that the prevailing attitude was a lot less mean-spirited than today. Our goal is to present a variety and quality of imagery that evokes the ambience of an earlier, more civil period in time, where an insult was met with a snappy comeback or clever innuendo, rather than the anger and vitriol that one sees only too often these days. 

One other reason may be that certain teams almost always played an opponent on their turf, usually because the opponent had a bigger and better stadium.


I see a program cover in my school's calendar between two schools that I don't recognize at all---and neither the nicknames or date of the game correspond with anything that seems to be associated with my team. What's up??

Good question. There are a few different answers, but the most likely scenario is that the program in question is a freshman game played on a different date. It was--and still is--common practice to playfully refer to freshman teams with diminutive nicknames such as 'Colts' (instead of Texas A&M Aggies) and 'Boomers' (instead of Oklahoma Sooners). We often include such programs and wherever possible, will notate that on the bottom of the grid page. In many cases, however, game information is not easily available for these 'unofficial' matchups, even though programs were made and the games were often well attended. 


Why don't you include more program covers of games where my team won?

Ultimately, the goal of this series is to present as wide a variety of cover artwork and glimpses in time as possible, and that makes it difficult to narrow the selection of covers to only games won. 


Nice...but eco-friendly? 

You betcha. 100% recycled paper (50% post-consumer waste, acid-free, sourced from an FSC-certied paper manufacturer) using soy-based inks. As far as we know, we are one of two publishers of mainstream calendar titles on the planet producing its entire line—from cover to cover—using sustainable materials exclusively. Another excellent calendar publisher with a similar philosophy is Amber Lotus: www.amberlotus.com. They do great work.


How about your carbon footprint? 

Due to costs, the vast majority of all calendars sold in the U.S. are manufactured overseas. Within this highly competitive, incredibly resource-intensive industry, we’ve made a total commitment to be an agent of change—while maintaining a ‘no compromises’ approach to innovative design and production quality. We‘ve worked exclusively with the same printer for over ten years—one of the most socially and environmentally progressive in asia—and while we don’t claim to be better than anyone else, we do feel we are making a positive difference.


What is your privacy policy?

All customer information that you provide to us is never shared with any third party under any circumstances. We do not rent, sell, or trade away your personal information as a matter of principle. It would not have been proper business practice a generation ago, and it's not cool now. 


How safe is my payment information?

Extremely. We use technology that is the best in the business. Our shopping cart technology is provided by Netsuite and Verisign, two of the most trusted companies in e-commerce today. We could go on about the technical details of state-of-the-art encryption technology and how your payment information is inaccessible even to our own customer support team, but the most important point is that you won't find a more secure online shopping experience in the world today. 


Fine, but what if I'm still not comfortable with online shopping in general?

If you prefer, you can also order directly by phone (302) 295-8992, Monday thru Friday, from 9am to 5pm, EST. You can also email us at team@asgardpress.com and someone will respond to you promptly.